Trunk Club Rebrand
Trunk Club | Senior Visual Designer | 2015
Trunk Club was a high-end subscription-based menswear outfitting service. Customers were paired with a stylist who would personally curate collections of clothing based on their needs, and they could receive their trunks by mail or could meet for an in-person fitting. I joined the company soon after it was acquired by Nordstrom, and the business was rapidly expanding its services to outfit women, launching a custom clothing brand, and opening new locations outside of Chicago, among other initiatives.
Trunk Club needed a refresh to reflect new audiences and business lines and as a founding designer, I had the unique privilege of leading them through a company rebrand. I created the new identity system and oversaw buildout through print, media, web, and our native app. Credit: Andy Schwegler, Design Lead (creative direction).
Trunk Club Women homepage
Trunk Club Custom
Trunk Club Custom was our own product line of custom-fitted hand-made menswear. Customers would come into a Clubhouse to meet with their stylist to compose a suit, dress shirt, etc., and they would be measured on the spot.
I lead the brand positing, art direction, and branding. Trunk Club Custom launched before the above rebrand work.
Trunk Club Custom homepage