Betterment Blog Redesign
Betterment Blog Redesign
Betterment | Growth Product Team | 2021
Overview
A website overhaul was well underway: we finally decided we had outgrown the capabilities of Wordpress and we decided to move forward using Hubspot, an excellent CRM platform tool. In tandem with this coming migration, our new site architecture plan, and newly cleaned up, reconstructed blog content—we decided it was the right time to redesign our Blog System.
Impact
Higher traffic?
Signups initiated?
What did the prospect and customer behavior look like?
What did the search-prospect and paid/social-prospect behavior look like?
My role
Product Design Lead. I lead user research (personas and intent paths), wireframes, content strategy, visual design, template development, engineering handoff and QA.
[ impressive statement ] A series of templates that scaled to accommodate [ a LARGE # of pages / arms of our business? ]
Opportunity
While this project was less about moving specific metrics, and more about optimizing to specific user intents.
Goal
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Solution
Template Family
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Hub Template
Tag
Template
Category Template
Help Center Template
View All
Template
FAQ
Template
Article
Template
User research
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Competitive research
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Credits
Carli Dottore Product Design Lead
Jamie Cartwright Product Manager
Jeimy Ruiz Content Manager
NEED NAME Engineering