Google Engage Conference Branding
Nelson Cash | Senior Designer | 2014
Google Engage was a resource for agencies working in search marketing to get the best use of their products. The concept for the logo and branding symbolized the community as building blocks, inspired by “the whole is greater than the sum of its parts.”
It can be difficult working with an already well-established brand to create something that feels distinct but still belongs. That’s why color and shape played such an important part. The parts of the logo could be used to construct icons and inspire page compositions.
Facebook F8 Table
A collaboration with notable illustrator Mikey Burton in 2010 for Facebook’s F8 Conference. As part of a featured artist series, Facebook asked Mikey to design a custom tabletop for the conference. The theme of the conference was “creative hacking,” and so our concept was “tools to get the job done.” Together, we created the layout and icons.
Trans Union Brand Lookbook
Avenue | Senior Freelance Designer | 2015
TransUnion is one of the big 3 American consumer credit reporting agencies, who offer credit protection, credit scoring, credit reporting. Avenue helped with their new brand rollout and strategy, which included the Brand Lookbook below. Credits: Nick Wiesner, Creative Director. Jane Nagle & John Bufalino, Designers. Jon Petersen, Icons.
Whittl Branding
Nelson Cash | Senior Designer | 2013
Whittl, a small Chicago-based startup, allowed consumers to compare prices for local services such as child care, guitar classes, housekeeping, dog grooming, and others. Whittl empowers consumers to share and compare prices for 100s of local services. I created a branding kit for them, including a custom-drawn script logo, which was intended to feel cheery and welcoming. Credits: Creative Director, Gage Salzano.
